Team

The Ninjas Behind the Work.

We’re boutique on purpose. A small senior bench means no handoffs, no pyramid, and nobody learning the fundamentals on your file. The one you meet is the one who does the work.

Ash Lamba, founder of Orientum
Ash LambaFounder & Chief Ninja

A note from the Chief Ninja

Founders deserve someone who sits beside them, not across from them.

I started Orientum in 2022 with a laptop and an unshakeable belief in what was possible. Our first invoice was $30. Everyone on this team works the same way: precise, disciplined, and invested in your business as if it were our own.

01Compliancekeeps you safe
02Growthkeeps you alive
03Strategymoves you forward

Welcome to Orientum. — Ash

Core team

Meet the Ninjas

Ash Lamba

Ash Lamba

Founder & Chief Ninja

The driving force behind Orientum’s vision and culture. An entrepreneur at heart who thrives on building businesses, mentoring founders and creating communities that support growth.

Off the clockLoves travelling and guiding young entrepreneurs.

Prajakta Almeida

Prajakta Almeida

Payroll & HR Ninja

Our payroll specialist, keeping client payroll accurate and on time, and leading people operations at Orientum with calm, clarity and empathy.

Off the clockTaekwondo and her church community.

Sakshi Sethi

Sakshi Sethi

Tax Review Ninja, US & Canada

A US CPA with over a decade of Big 4 experience across audit and tax, bringing institutional rigour and sharp technical expertise to every engagement.

Off the clockA storyteller, capturing Toronto life one frame at a time.

Pooja Murali

Pooja Murali

Senior Accounting Ninja

A CPA (Canada), previously with firms including Grant Thornton, helping businesses build a strong foundation across accounting, tax compliance and financial organisation.

Off the clockA Bharatanatyam dancer who teaches classical dance.

Asmith

Asmith

Virtual CFO Ninja

Supports founders with financial analysis, reporting and strategic insight in our Virtual CFO practice, turning data into decisions.

Off the clockStays active and keeps sharpening his analytical skills.

TJ Jeya

TJ Jeya

SR&ED Technical Ninja

Our non-dilutive funding specialist, with over a decade at firms like KPMG and PwC, helping clients unlock capital without giving up equity.

Off the clockInto sports and emerging tech.

Hira

Hira

Growth Ninja

Leads growth at Orientum, helping more founders find the support they need.

Off the clockLoves fashion and reading about human psychology.

Nirali Vekaria

Nirali Vekaria

Tax & Accounting Ninja

Supports businesses with accounting, tax compliance and financial organisation. Detail-oriented and dependable, she keeps operations running smoothly.

Off the clockCooking and time with family.

Rather Talk to One of Them than Read About Them?

Book a call. You’ll speak to the person who’d run your engagement.